Nimbus Communications has asked 40 staffers to quit on Friday following the Prasar Bharti’s decision to shut down the DD News channel. Business Day will go off air from January 25, 2002. Prasar Bharati has, however, given Nimbus a one-hour slot for Business Day on DD National.
Nimbus had 80 people working for the six-and-a-half-hour slot. The staffers who have been asked to leave are a mix of senior and junior staff from both the technical and editorial departments.
Nimbus was the single largest content provider for DD News. While Nimbus will get a larger viewers base after its programme is aired on DD National, the company is disappointed with the time slot that has been offered to provide business news.
Nimbus will operate from DD-Mumbai and will retain the entire infrastructure it has built over a period of one year. The company is currently in the process of restructuring its programming to fit all the news on markets, corporates and macro-economic issues into the new schedule.
Nimbus is also looking at the possibility of offering news programmes on other regional platforms.