News Television will be revamping its music channel, Channel V, again. And, this time it is being done to shed the “youth” image, thus going through a full circle in less than a year
Early last year, Channel V had been repositioned as a “youth” channel rather than a music channel, when the earlier model failed to enthuse viewers. The latest move is to better implement a stringent cost cutting exercise that the music channel is being put through by its parent company.
One of the first things that channel will now do is to do away with all the non-music shows. It will also completely change its programme schedules and has decided to categorise the programmes in a different manner in order to garner audience.