Top Story


Home >> International >> Article

News Television to revamp Channel V

Font Size   16
News Television to revamp Channel V

News Television will be revamping its music channel, Channel V, again. And, this time it is being done to shed the “youth” image, thus going through a full circle in less than a year

Early last year, Channel V had been repositioned as a “youth” channel rather than a music channel, when the earlier model failed to enthuse viewers. The latest move is to better implement a stringent cost cutting exercise that the music channel is being put through by its parent company.

One of the first things that channel will now do is to do away with all the non-music shows. It will also completely change its programme schedules and has decided to categorise the programmes in a different manner in order to garner audience.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems