Top Story


Home >> International >> Article

News channels gets lots to cheer about

Font Size   16
News channels gets lots to cheer about

As the defensegate saga unfolds, news channel are busy raking in the moolah and increasing viewership, albeit temporarily. The obvious fallout has been an immediate rise in the TRP (television rating points), and the number of advertisements too shot up yesterday, specially for Zee News.

The hype around the airing of Tehelka tapes was so much that the new advertisers too came on board in Zee news, including clients like Cadbury’s, HLL and P&G. Zee managed to do an incremental billing of about Rs 35 lakh on Tuesday.

Enquiries from advertisers were so much that Zee News decided to sell airtime which is otherwise used for running its in-house promos. Aaj Tak channel’s overall ad revenue did go up yesterday because of the increased number of commercials.

However, Star News refused to believe that Tuesday was an opportunity for television channels to boost revenue, though viewership would have increased.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.