Top Story

e4m_logo.png

Home >> International >> Article

News channels gets lots to cheer about

15-March-2001
Font Size   16
News channels gets lots to cheer about

As the defensegate saga unfolds, news channel are busy raking in the moolah and increasing viewership, albeit temporarily. The obvious fallout has been an immediate rise in the TRP (television rating points), and the number of advertisements too shot up yesterday, specially for Zee News.

The hype around the airing of Tehelka tapes was so much that the new advertisers too came on board in Zee news, including clients like Cadbury’s, HLL and P&G. Zee managed to do an incremental billing of about Rs 35 lakh on Tuesday.

Enquiries from advertisers were so much that Zee News decided to sell airtime which is otherwise used for running its in-house promos. Aaj Tak channel’s overall ad revenue did go up yesterday because of the increased number of commercials.

However, Star News refused to believe that Tuesday was an opportunity for television channels to boost revenue, though viewership would have increased.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.