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New edition of MediaCom Ready Reckoner released

15-March-2001
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New edition of MediaCom Ready Reckoner released

MediaCom, the media independent division of Grey Worldwide, has released its third edition of the MediaCom Ready Reckoner, a nationally compiled database. The MediaCom Ready Reckoner is a handy pocket-sized database on media related and other general broad-based information on India - demographics, population, audience size, availability, usage and costs of various media.

Mr. Harish Shriyan, senior vice president, MediaCom, said, "The advantage of the MediaCom Ready Reckoner lies not just in the information that it carries but also in its presentation as the facts are concise and highly indexed and can be viewed at a glance.

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