NDTV's global entertainment channel, NDTV World, is expected to make its debut in September this year. Targeted essentially at the Indian diaspora, the 24-hour bilingual channel, to start with, will be available in the United States and the United Kingdom. Talks are currently on with various carriers, including DTH platforms in the US and the UK. The channel is expected to be on Rupert Murdoch's BSkyB in UK. In India, the channel would be free-to-air.
NDTV has offloaded between 10 and 20 per cent to the ICICI Group. The move comes amid a growing desire for Indian entertainment among expatriate Indians. Films from Bollywood are popular overseas, as are soaps from the three main broadcasters, Zee Telefilms, Sony Entertainment Television and STAR.
Besides ICICI, other investors are also keen on a stake, and a decision was expected by July. International financial intermediaries, including Goldman Sachs, Morgan Stanley, Alliance Capital, Jardine Fleming and Lazard had earlier made investments in NDTV.
NDTV currently produces programmes for STAR's 24-hour news and current affairs channel in India and has dedicated programmes on BBC World.