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National Geography to launch Adventure One

15-May-2001
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National Geography to launch Adventure One

In a bid to take on competition from channels such as Discovery, National Geographic plans to launch a speciality channel, Adventure One, in the course of the year. National Geographic plans to go regional with Tamil and Bangla audio feeds, apart from taking up programming blocks in South-based language channels. The channel already airs in English and Hindi.

Also in the offing is leveraging from other National Geographic properties, including publishing the National Geographic magazine in the country.

STAR, which manages the distribution and marketing of National Geographic Channel in India, is also in the process of firming up its plans for its DTH foray. The rollout for the new channel would be in line with bringing the channel to other parts of Asia, including Singapore and the Philippines.

National Geographic Channel recently launched Adventure One in Australia. The programme is on in the United Kingdom and mainland Europe.

India accounts for around 20 per cent of NGC’s worldwide viewership and contributes up to 10 per cent of revenues. As part of strategy to boost Indian presence, the network has doubled its Indian investment in programming, marketing and sales in the past year.

National Geographic Channel Asia is jointly owned by National Geographic Television, NBC and Fox Entertainment Group.

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