National Geographic Channel is all set to launch a new channel -- Adventure One, in India by the end of this year. The channel will be distributed locally by Star India. The new channel launch is part of Star India’s strategy to offer a wide variety of channels offering different genres of programming as and when it rolls its DTH television service in India.Adventure One, is one of the popular channels in Europe, The channel showcase outdoor events and adventure sports like bunjee jumping, rock mountain climbing and white water rafting etc.
With Adventure One, Star India's bouquet of channels is likely to go up to double-digit figures. Other Star family channels include Star Plus, Star World, Star News, Star Gold, Channel V, Star Sports, ESPN and National Geographic. Regional language channel, Vijay TV, too will get added to the bouquet as Star and UTV, the parent company of Vijay TV, are close to signing a marketing, distribution and content agreement.
National Geographic Channel, launched in July 1998, currently is distributed in 18 million homes locally. The channel is part of the National Geographic Channel Asia, a business enterprise of National Broadcasting Company (NBC).
Fox Entertainment Group and National Geographic Television. NGC, which currently offers programmes in Hindi and English, is slated to launch programmes in other Indian languages also beginning with Tamil and Bengali.
According to Mr. Ward L Platt, managing director, National Geographic Channel, India is the largest market for NGC in Asia in terms of revenue as well as subscribers and that revenues from the Indian operations of the channel grew at about 300 per cent last year.