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National Geographic to launch ‘Africa’ series on September 17 in India

05-September-2001
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National Geographic to launch ‘Africa’ series on September 17 in India

National Geographic Channel (NGC) is launching the new series ‘Africa’, on September 17. The series ‘Africa’ will be aired at 10 p.m. Replying to a question on when the group would launch the Indian chapter of National Geographic magazine, Mr Raman said that efforts are on to make it happen.

The new series ‘Africa’ is an eight-episode series and contains eight hours of programming of personal stories of people in 16 countries all over Africa. It took the makers of this series two years to complete it.

Even as ‘Africa’ is being looked at as among the important programming on the channel, the official said that more of localisation will be introduced soon to achieve higher TRPs for the channel. The channel will be dubbed in Tamil shortly. At present, it comes in both English and Hindi. Also, the channel is looking at synergies on other channels.

The channel also plans to launch another channel – Adventure One in India by the end July, 2002.

Slated to be a 24-hour channel, it will begin with only English language programming. Depending on audience feedback, the channel may also venture into other local languages.

NGC has some more interesting programmes to keep up with its competition. For instance, it’s getting ready to launch a programme called ‘Out There’ in October. One of the programmes—Kumbh Mela—in the series has been made by ace photographer Raghu Rai.

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