Top Story

e4m_logo.png

Home >> International >> Article

Music World ties up with B4U

11-August-2001
Font Size   16
Music World ties up with B4U

Music World Entertainment, the music retailing arm of the RPG group, has tied up with B4U music channel. The tie-up envisages combined initiatives for promotion of each other's brands through their respective outlets, both on ground and air.

These initiatives include various ground and on air promotions like contests, celebrity visits and other interactive schedules during festivals and special days like Valentine's Day.

B4U is claimed to be a leading music channel which reaches over 12 million viewers in India while Music World with its leading position in the music retailing industry has a turnover of over Rs 40 crores.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...