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Music World ties up with B4U

11-August-2001
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Music World ties up with B4U

Music World Entertainment, the music retailing arm of the RPG group, has tied up with B4U music channel. The tie-up envisages combined initiatives for promotion of each other's brands through their respective outlets, both on ground and air.

These initiatives include various ground and on air promotions like contests, celebrity visits and other interactive schedules during festivals and special days like Valentine's Day.

B4U is claimed to be a leading music channel which reaches over 12 million viewers in India while Music World with its leading position in the music retailing industry has a turnover of over Rs 40 crores.

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