Top Story

e4m_logo.png

Home >> International >> Article

Music Broadcast to launch Radio City in Bangalore on July 3

30-June-2001
Font Size   16
Music Broadcast to launch Radio City in Bangalore on July 3

The Music Broadcast Pvt. Ltd. (MBPL) is all set to launch its private FM channel under the brand name ’Radio City’ in Bangalore on July 3, even as controversy shrouds over the role of STAR TV in the whole affair.

While STAR TV has described its role as a mere content provider and a sales and marketing partner, industry analysts feel that the move is a back door entry into FM radio sector by a foreign player. Refuting the charges, Sumantra Dutta, COO (radio division) STAR India Ltd. said: “For STAR TV it’s an opportunity to reach the people through a new media, after having consolidated its position in television.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video