Top Story

e4m_logo.png

Home >> International >> Article

Mudra sets up second agency to handle conflicting business accounts

12-June-2001
Font Size   16
Share
Mudra sets up second agency to handle conflicting business accounts

To handle conflicting business accounts, Mudra Communication Limited has set up a second agency called Infinity. According to sources, the agency has been set up to handle the Rs 27 crore Philips consumer electronics business. Mudra already handles the communication business of the Korean consumer durable giant, Samsung.

Philips account had moved from EuroRSCG to DDB Needham in January this year as a result of a global re-alignment of the business. In India, DDB Needham has a presence through Mudra where it holds a minor 10 per cent stake. DDB Needham also holds stake in the new company. With its headquarters in Mumbai, Mr. Vijay Nagrare will be heading Infinity.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.