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MTV to bring Bryan Adams in April

13-March-2001
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MTV to bring Bryan Adams in April

MTV will be associated with bringing rock star Bryan Adams to India in April. MTV is conducting a research project with the IMRB called Project Cool across Mumbai, Delhi, Chennai, Kolkata and Kanpur to study the trends among youth. The findings would be presented at MTV’s annual international conference on youth marketing to be held in May or June.

MTV plans to institute a Jury’s Choice Award this year as part of its Youth Marketing Awards programme for an advertisement that reflected the best of out-of-the-box thinking, creativity and strategy across all media.

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