MTV India will air MTV Record Tod. The show will be aired seven days a week. MTV will visit college campuses across the country and invite students to create records—from a Sardar who wears a 20-meter turban to a 50-foot human pyramid; from students of architecture who create a 20-foot house out of paper in less than a hour to 24 girls who manage to squeeze into a Maruti 800 and travel for 10 meters. The show is sponsored by Sprite in association with Hero Honda.
To participate in the show, one can log onto mtvindia.com, register the college and the record one would like to set/break.