Top Story

e4m_logo.png

Home >> International >> Article

MTV India takes over the operations of MTVIndia.com

26-June-2001
Font Size   16
Share
MTV India takes over the operations of MTVIndia.com

MTV India has taken over the operations of MTVIndia.com—a joint venture between MTV Asia and Asiacontent. Mr. Alex Kuruvilla managing director, MTV Asia who will be responsible for all day-to-day operations, will now head the site. The erstwhile MTVIndia.com workforce numbering around ten, will now be part of the new set-up. The main objective behind this move is to make the site profitable by the end of 2001.

The costs incurred on MTVIndia will now be under control since it will be amortised on MTV. The company is also working towards becoming a player in hosting micro sites. There will be around ten sites across product categories over the next two to three months.

MTV India will handle the complete range of front-end and back-end operations for all these micro sites. The company is expected to initiate dialogue with potential partners over the next few weeks.

According to Mr. Kuruvilla, the site will look different in the next three months for which work is already underway. Eventually, the site is expected to be part of an integrated offer to the advertiser.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’