Top Story

e4m_logo.png

Home >> International >> Article

MRUC plans to streamline outdoor industry

15-October-2001
Font Size   16
Share
MRUC plans to streamline outdoor industry

After streamlining its Indian Readership Survey (IRS) on the media consumption habits of the consumers, the Media Users’ Research Council (MRUC) plans to launch a comprehensive research specifically for the outdoor industry.

To be formulated along the lines of the UK-based Postar Research, MRUC is currently weighing the prospects of initiating a similar research on the Indian outdoor.

According to Ashish Bhasin, managing director, Aaren Initiative and vice-chairman of MRUC’s outdoor committee, there is a need to bring in this research because nothing is standardised in the Indian outdoor industry.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...