CNBC’s coverage of Monday’s US stock market re-opening generated the network’s second-highest viewership ever, averaging 5,30,000 homes with a 0.7 rating for its 5 am to 8 p.m. slot.
BBC, on the other hand, estimates that an additional 300 million viewers worldwide have had access to the channel’s continuos news output, in addition to the channel’s ordinary distribution of 178 mn households globally.
According to Nielsen Media Research, that’s nearly 130 per cent higher than CNBC’s third-quarter average of 232,000 homes.
According to BBC the channel was made available to over 134 public television stations across the US. Internationally, the channel like the other US networks has abandoned its regular programming schedule and has provided 24-hour rolling news of the crisis.
On the ratings front in the US, the week ending September 16 was an a-typical one for primetime programming since the Big Four networks — ABC, CBS, NBC and Fox — launched into nearly five days of wall-to-wall, commercial-free news coverage following the terrorist attacks on September 11.
Even UPN and the WB Network carried news feeds from their sibling networks — CBS in UPN’s case, CNN for the WB — in primetime Tuesday. Nielsen Media Research did not release ratings for the week, as it does not generate TRPs for programmes that run without commercials.
With so much of the schedule scrapped for news coverage, Nielsen opted not to issue its regular weekly ranking report for last week.