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MindShare to start operations from Jan 1

21-November-2001
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MindShare to start operations from Jan 1

According to industry sources Mindshare, the $17-billion media specialist company which will plan media strategies for the biggest advertiser — Hindustan Lever Ltd (HLL) — for India and other central Asian countries, will start its operations from January 1 this year.

With Rs 600-crore consolidated account of HLL itself, MindShare will account for 40 per cent of the Rs 8,500-crore Indian advertising industry.

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