Top Story


Home >> International >> Article

Mindshare to launch new media research tools in India

Font Size   16
Mindshare to launch new media research tools in India

With the official launch of Mindshare in India in the month of February, WPP plans to launch new research tools in the Indian media specialist industry. The company plans to invest more than Rs 2 crores in the proprietary research to get better tools in India in the first year of its operation.

According to company sources, the most significant of all research tools, 3D, is a massive study with a sample size of more than 8,000 people. The research broadly brings together a measurement of brand equity, social behaviour and media consumption into one single source.

According to company sources, 3D will create, for the first time in India, a huge social segmentation that will look at the Indian population from a totally attitudinal perspective. Apart from this the tool look at people’s relationship with brands.

India is, apparently, the second country after United Kingdom, that WPP will be launching 3D in.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video