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MindShare to headed by WPP’s representative

12-January-2001
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MindShare to headed by WPP’s representative

An expatriate, a representative of the WPP Network may head MindShare in India. MindShare is the media buying, planning and research company set up by WPP and O&M Worldwide. It is already operational in Europe and Asia Pacific.

Plans are afoot to divide MindShare into I and II to handle conflicting clients of the two agencies. MindShare II is likely to be named Maximise. MindShare will handle business worth Rs 1,500 crore for clients belonging to O&M and HTA. Meanwhile, Fulcrum, HTA’s local media buying arm set up exclusively for HLL may continue to operate a part of MindShare.

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