Top Story


Home >> International >> Article

Millennium sells 50% stake of net radio for Re 1

Font Size   16
Millennium sells 50% stake of net radio for Re 1

Millenium Broadcast Company has sold its 50 per cent stake in Internet radio site called for Re 1 to The Internet radio venture was a 50:50 joint venture between Millenium Broadcast Company and As per the joint venture, provided the technology backbone, Millennium Broadcast Company provided the radio expertise.

Confirming this move, Gautam Radia, CEO, Millenium Broadcast Company, said, “ We did not want to continue with the Internet radio at this point of time. The main reason being that this venture was likely to serve Myiris’s interest better and perpetuate their brand and so in the interest of the employees and other shareholders we decided to exit.”

The employees who were with Millenium Broadcast have been given an option either to stay with or if they wish they could join Millennium Broadcast.

The initial investment by Millenium Broadcast Company in this venture was Rs 2000 by Gautam Radi himself and that of was Rs 50 lakh.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...