Top Story


Home >> International >> Article

Miditech planning to enter into TV soaps, family drama segment

Font Size   16
Miditech planning to enter into TV soaps, family drama segment

Miditech is planning to enter the hugely-popular television soaps and family dramas segment. The company is also planning to get into programming for the regional channels.

Miditech is talking to DD for time slots on the yet-to-be-launched channel — DD Bharati. The company is looking at producing health-related programmes for the channel. According to the company sources, the focus is currently on the soon-to-be-premiered reality adventure show on Zee — Romance, Adventure Aap Aur Hum (RAAAH). Miditech has already canned two four-episode series — one in Spiti (Himachal Pradesh) and the other in Rajasthan. A third would be shot shortly.

According to media analysts, the success of these new initiatives will be critical for the future of the company, for it has plans to tap the capital markets soon.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by