Mudra Institute of Communication, Ahmedabad (Mica) has submitted a detailed partnership proposal seeking a collaborative arrangement with Dubai Media City (DMC), aimed at promoting excellence in the media and communications sector. It is expected that this will lead to creation of a renewable talent bank for the publishing, advertising, marketing and other emerging professions.
Mica is the only academic institution that is wholly dedicated to the media industry in the country, while DMC aims to emerge as the region’s media hub. DMC plans to achieve this objective by providing state-of-the-art infrastructure that will enable media-related enterprises to operate globally out of Dubai.
The partnership proposal would promote the facilities of DMC among Indian communications businesses and will also publicise its Ibda Awards among the students of different communications schools in India.
Through the partnership, DMC can guide the students of its four affiliate countries — UAE, Egypt, South Africa and Lebanon — to join Mica for world-class education in integrated marketing communications.
DMC can provide support to Mica in running its road shows in the four countries and can also conduct professional development programmes for practising managers in these countries.
DMC has been established by the Dubai Technology, E-Commerce and Media Free Zone Authority with the objective of providing a conducive place, where every kind of media businesses — broadcasting, publishing, advertising, public relations, research, music and post production — will thrive and have the requisite freedom to create.