Mediaturf Worldwide (I) Pvt. Ltd., a leading online advertising firm, has acquired IndiaEyeballs, a well-known online advertising agency. With the acquisition the creative shop owned by IndiaEyeballs, RichmediaPeople.com will also move to Mediaturf Worldwide. The creative shop specialises in creating ad banner designs apart from html pages for e-mail marketing campaigns.
Some of the clients of IndiaEyeballs.com include, Prudential ICICI, Kotak Mahindra group, Zurich India and Birla Sunlife Mutual Fund.
In April this year, Mediaturf.com acquired the online advertising division of Microland Group. At present, the client base of Mediaturf includes leading advertisers on the Net such as Intel, Britannia, Hindustan Lever, ICICI Direct, Bazee.com, Smirnoff, Cadbury India, Apna Loan, Network Solutions Inc and NIIT, among others.
Mediaturf currently provides end-to-end Internet advertising services including online media research, media planning, buying and finally serving targeted advertisements.