Top Story

e4m_logo.png

Home >> International >> Article

Media2India launches Direct marketing tool

23-March-2001
Font Size   16
Media2India launches Direct marketing tool

Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans several different user-interest categories, garnered from more than 25 sites.

DirectNet offers advertisers the opportunity of creating exclusive stand-alone e-mail campaigns as well as using readymade and focused newsletters. It supports advertising in the form of banners as well as text links It is a completely Opt-in list i.e. users have opted to receive information, mailings and offers from categories of interest to them. DirectNet cannot be used for spam.

According to a January 2001 report released by Jupiter Research, the worldwide authority on Internet commerce: "Promotional e-mail delivery between marketers and consumers will emerge over the next two years as a powerful revenue stream for large portals, ISPs and Web-mail providers. As e-mail marketing proliferates, Jupiter projects that ISPs and e-mail service providers will have approximately 5.6 billion e-mail messages cross their networks for each one million subscribers by 2005.

Jupiter predicts that advertisers will send 268 billion email messages in 2005 - 22 times the number of promotional marketing e-mails sent in 2000.

A Jupiter Research study also shows that while click through rates (CTR) on banner advertising average between 0.005-1 per cent, the response rates on email marketing are as high as 5-15 per cent.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow