Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans several different user-interest categories, garnered from more than 25 sites.
DirectNet offers advertisers the opportunity of creating exclusive stand-alone e-mail campaigns as well as using readymade and focused newsletters. It supports advertising in the form of banners as well as text links It is a completely Opt-in list i.e. users have opted to receive information, mailings and offers from categories of interest to them. DirectNet cannot be used for spam.
According to a January 2001 report released by Jupiter Research, the worldwide authority on Internet commerce: "Promotional e-mail delivery between marketers and consumers will emerge over the next two years as a powerful revenue stream for large portals, ISPs and Web-mail providers. As e-mail marketing proliferates, Jupiter projects that ISPs and e-mail service providers will have approximately 5.6 billion e-mail messages cross their networks for each one million subscribers by 2005.
Jupiter predicts that advertisers will send 268 billion email messages in 2005 - 22 times the number of promotional marketing e-mails sent in 2000.
A Jupiter Research study also shows that while click through rates (CTR) on banner advertising average between 0.005-1 per cent, the response rates on email marketing are as high as 5-15 per cent.