Top Story


Home >> International >> Article

Media convention from today

Font Size   16
Media convention from today

A two-day convention to held at Chennai on India media and marketing communication, organised by the CII will be inaugurated today by Mr Arun Jaitley, Union Minister for Law, Justice and Company Affairs. The convention, called ‘Media UnConvention’ would present a comprehensive view of technologies, market, strategies, growth opportunities and success stories that fire media and media convergence and its effective usage. The impact of convergence on consumers, industry, advertisers and marketers and media business would be discussed. The key issues for discussions are understanding media convergence, new media technologies, role of the Internet, consumer research in media, production and marketing of content, impact of converging media on markets, among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...