Top Story

e4m_logo.png

Home >> International >> Article

McDonald’s to dish out mega promotions

21-January-2001
Font Size   16
Share
McDonald’s to dish out mega promotions

McDonald in its biggest promotion till date in the domestic market has put together a consumer centric scheme titled ‘Get Lucky’. The promotion starts on November 4 and is scheduled to run till December 3. The promotion is being initiated in Delhi, Mumbai, Jaipur and Pune. Among the bigger giveaways includes free ticket for two to New Zealand, spending a day with singer Lucky Ali. Other prize includes an Open Corsa, Sony Diskmans and Sony Handycam. The creative for communications has been done by Mudra, McDonald’s agency of record.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education