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MART tie-up with Sampark for rural research

06-December-2000
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MART tie-up with Sampark for rural research

MART, has entered into a strategic alliance with Mumbai-based Sampark Marketing and Advertising Solutions (P) Limited to synergise its strength with the latter’s competence in rural communications and marketing.

Apart from attempting to provide comprehensive rural marketing to corporates, the alliance is also preparing for emerging sectors like insurance and financial services, that are gearing up to hit the rural market, said Mr. Pradeep Kashyap, MART’s President.

Both organisations have done rural assignments for companies such as HLL, Tata Tea, Marico, Castrol, Grasim, LIC, Colgate, RCF, IFFCO, Rallis and International development agencies like the World Bank, UNDP and CARE.

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