Top Story

e4m_logo.png

Home >> International >> Article

MART tie-up with Sampark for rural research

06-December-2000
Font Size   16
Share
MART tie-up with Sampark for rural research

MART, has entered into a strategic alliance with Mumbai-based Sampark Marketing and Advertising Solutions (P) Limited to synergise its strength with the latter’s competence in rural communications and marketing.

Apart from attempting to provide comprehensive rural marketing to corporates, the alliance is also preparing for emerging sectors like insurance and financial services, that are gearing up to hit the rural market, said Mr. Pradeep Kashyap, MART’s President.

Both organisations have done rural assignments for companies such as HLL, Tata Tea, Marico, Castrol, Grasim, LIC, Colgate, RCF, IFFCO, Rallis and International development agencies like the World Bank, UNDP and CARE.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking