Top Story


Home >> International >> Article

March 27 Zee Music to go digital from

Font Size   16
March 27 Zee Music to go digital from

Zee Telefilms Ltd., has whittled down its ambitious Net plans and is likely to have about only 10 channels on the Net focussing on entertainment, lifestyle and news. The original plan was to have 49 channels or verticals on the Net covering a wider area. This change in Net plans has also led to cutting down of the workforce.

Zee’s Net strategy, with the ICE sectors meltdown globally, is still being fine-tuned, especially where investments are concerned. The idea behind reorganising the Net strategy was to have more synergies with Zee bouquet of channels and their content.

Webcasting would also be given emphasis and the idea is to target those audiences which are not getting covered through Zee satellite-based TV services. The change is due to the fact that AT Kearney, which had been mandated few months back to look into Zee group’s organisational structure and future strategies.

Zee’s new media companies include SitiCable, E-Connect Ltd. and Zee Interactive Multimedia Ltd. While E-Conncet’s staff strength was about 180 when it was started, ZIML employed over 200 persons.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign