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March 27 Zee Music to go digital from

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March 27 Zee Music to go digital from

Zee Telefilms Ltd., has whittled down its ambitious Net plans and is likely to have about only 10 channels on the Net focussing on entertainment, lifestyle and news. The original plan was to have 49 channels or verticals on the Net covering a wider area. This change in Net plans has also led to cutting down of the workforce.

Zee’s Net strategy, with the ICE sectors meltdown globally, is still being fine-tuned, especially where investments are concerned. The idea behind reorganising the Net strategy was to have more synergies with Zee bouquet of channels and their content.

Webcasting would also be given emphasis and the idea is to target those audiences which are not getting covered through Zee satellite-based TV services. The change is due to the fact that AT Kearney, which had been mandated few months back to look into Zee group’s organisational structure and future strategies.

Zee’s new media companies include SitiCable, E-Connect Ltd. and Zee Interactive Multimedia Ltd. While E-Conncet’s staff strength was about 180 when it was started, ZIML employed over 200 persons.


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