Malayala Manorama, the largest circulated daily newspaper in the country is exploring the possibility of launching Mumbai edition, so as to serve its 40,000 readers in the Gulf region. The company also plans to increase the circulation of the newspapers from 1.25 million copies to 1.5 million by 2003.
In five years the Malayala Manorama Group expects to get 15 per cent of its revenue from new products like CD-ROMs, music and television software.
The company is planning to launch a slew of products with focus on a national market. It has already launched Magic Pot, an activity based magazine for children. The group got into Hindi belt with the launch of Vanitha, which has a circulation of 1.6 lakh copies.
Malayala Manorama has also launched niche products in its existing market in Kerala. The product is in agriculture and employment related news. The price Manorama Knowledge Adventure 2001 CD ROMs has been reduced to Rs 495 from Rs 595.
The primary audience for this package is expected to be in the age group 10-to-20 years old. The company plans to sell around 25,000 CD-ROMs this year.