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Malayala Manorama Group diversifying into entertainment

13-July-2001
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Malayala Manorama Group diversifying into entertainment

Malayala Manorama Group, plans to diversify into production of national soaps, and increase its regional language entertainment content. The group is setting up a production studio in Kochi at an initial investment of Rs 5 crores. It is also weighing options of getting into channel business.

Within three months, the group plans to come out with a portal targeted at Malayalees staying abroad, which will have content in Malayalam and English. To start with, there will be news, entertainment, chats and e-mail service. The Internet site will have over 20 channels.

The thrust in print will be to increase the circulation of The Week in the northern and western regions of the country. The Group has appointed Research agency, Mode to do a research study for this purpose.

To beef up distribution, Malayala Manorama announced the launch of its automatic vending machine service to sell its newspapers, magazines, yearbooks and CD ROMs at Mumbai, Chennai and Thiruvananthapuram airports. The company plans to spread out to New Delhi, Bangalore, Hyderabad and Kochi soon.

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