Malayala Manorama Group, plans to
diversify into production of national soaps, and
increase its regional language entertainment content.
The group is setting up a production studio in Kochi
at an initial investment of Rs 5 crores. It is also
weighing options of getting into channel business.
Within three months, the group
plans to come out with a portal targeted at Malayalees
staying abroad, which will have content in Malayalam
and English. To start with, there will be news,
entertainment, chats and e-mail service. The Internet
site will have over 20 channels.
The thrust in print will be to
increase the circulation of The Week in the northern
and western regions of the country. The Group has
appointed Research agency, Mode to do a research study
for this purpose.
To beef up distribution, Malayala
Manorama announced the launch of its automatic vending
machine service to sell its newspapers, magazines,
yearbooks and CD ROMs at Mumbai, Chennai and
Thiruvananthapuram airports. The company plans to
spread out to New Delhi, Bangalore, Hyderabad and