January 2002 will see the launch of yet another television network, led by the flagship Hindi channel called MAK TV. Added to it are four more channels-- a dedicated fashion channel called Style, a music channel, and two regional channels: one Gujarati and one Sindhi. MAK is the acronymn for Manoranjan Aur Kya!
MAK channel will be headed by Karan Saluja, it is ru-moured that a top-level Sony executive who left the channel recently may also join the new channel as a senior functionary.
If MAK TV gets launched with all the 5 channels in its bouquet at one go, it will be one of the biggest network launches after a long time.
Currently, among national channels, only Star and Zee have more than five channels in their bouquet. Both Sony and Turner have three channels each of their own, though CNBC India has recently joined the Sony platform taking its bouquet tally to four.
However, none of the new entertainment channels have managed to break the stranglehold of Star, Sony and Zee on the Indian entertainment landscape and these channels continue to hold the sway on people’s minds.
The game plan of MAK TV will only come to light, once the channel hits the airwaves next year.