Major production houses and media groups, including Sony, Asianet, Reminiscent TV (Lashkara channel), Mumtaj Vision, Lens Men Telenet, CNBC and Reuters has already booked space in Dubai Media City, a $3.2-billion project. The incentives of a 50-year tax holiday and 100 per cent foreign ownership have attracted some of the big and small screen production houses.
Dubai has seen an inflow of talent, with 200 global media brands and 80 freelancers coming in. Some of the companies, which have already given their commitment to Dubai Media City include, Professional, Lintas Brandcom, Pentamedia Graphics, Pegasus Publishing and Middle East Broadcasting Corporation (MBC).
According to sources, Dubai Media City will provide an ideal platform for media companies to expand their market. The Gulf region being a big market for Indian media companies, a base in Dubai will provide them easy access to the market, possibility to telecast and broadcast their prime-time programmes in different slots to suit the time zones, and will help generate more revenue in the process.
The aim of the project is to provide world-class infrastructure, talent, services and technology to the media community in the region, which in turn will provide a launch pad for regional and international co-operation.
Spread over 200 hectares of land, the media city, will be a one-stop-shop for the entire gamut of services to the media and entertainment community. It also plans to establish the region’s first laser subtitling unit, telecine and processing plants.