Top Story


Home >> International >> Article

Major brands crowd railway stations for visibility

Font Size   16
Major brands crowd railway stations for visibility

For marketers who are constantly strategising to increase the consumer base for their products, brands and services are now targeting railway stations. Outlets at railway stations not only present an opportunity for business but also help in creating brand awareness as it gives the companies direct access and exposure to 1.2 crore people per day.

Timex Watches Limited, is understood to be setting up its Times kiosks at select railway stations. Pizza Corner, has applied for opening a take-away outlet at the New Delhi Railway Station. Nestle is also planning to set up Nescafe vending machines on board Shatabdi Express.

HLL has also set up vending machine for its tea brands at various railway stations. Even leading banks and Internet Service Providers are looking at railway stations to offer their services.

The reason behind this phenomenon is that Railway station handles large amount of passengers every day. These numbers are linked to higher brand visibility, greater recall and accelerated sales.

According to a marketing expert the reasons for this phenomenon lies in the changing sociological profile of the people using trains as a mode of transport. More and more people from SEC A and B, are frequenting railway station these days.

Currently, there are approximately 750 AVMs associated with the Indian Railways belonging to companies like Pepsi, Nestle, Smithkline-Beecham, HLL and Cadbury’s.

Railways, is also planning to set up food plazas at 25 A-class stations. Tenders have been invited. For private companies this is a new found consumer base.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking