The Maharashtra government has appointed Hindustan Thomson Associates (HTA) for the “aggressive” public relations and marketing campaign for its small savings department. The department, which has engaged a PR and marketing agency for the first time, will spend around Rs 75 lakhs on the public relations and marketing through HTA.
The department had shortlisted Ambience DA’rcy, Grey Worldwide, Mudra Communications, Situations, Quadrant Communications besides HTA.
HTA will be responsible for the development of brandname of the small savings department, develop rapport with the press and media for more coverage, prepare manual for small saving agents across the state, prepare hoardings and make efforts for branding of small saving department’s various initiatives. The HTA’s mandate will also include assisting the department in exploring the possibility of a possible tie up with credit card or such other instrument in future.
HTA will also be involved in reaching out to the areas where small savings agents have not yet gone. The agency will also be involved in conducting house-to-house survey to increase small savings collection.