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Madison on lookout for equity partner

09-January-2001
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Madison on lookout for equity partner

The Rs 380 crore Indian media buying house, Madison Communications Private Limited is on the lookout for a partner. Unlike some small agencies, which sold off recently, Madison is not open to a 100 per cent sell out. Rather it is on lookout for a big agency, which could become its partner.

Talks with global companies are at nascent stage. In addition to this Madison is also looking at acquiring or partnering, smaller Indian agency or agencies in Bangalore and Delhi for setting up its creative division. Madison already has its media buying divisions in Mumbai, Delhi and Bangalore.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.