Top Story

e4m_logo.png

Home >> International >> Article

Madison launches out door services company

18-December-2001
Font Size   16
Madison launches out door services company

Madison Communications has floated an independent outdoor services company called Madison Outdoor Media Services. The company is headed by Anup Jalan.

The company’s client list includes HBO, Coke, Zee, Kinetic, VIP, Delsy, Nokia and Jet Airways. Madison chairman Sam Balsara projects Rs 100 crores of revenue within three years. The company has a staff of 17 with offices in Bombay, Delhi and Bangalore.

According to industry analysts, the Indian outdoor services is valued at about Rs 400-500 crores. Madison’s company will be facing tough competition against global biggies like Ogilvy’s outdoor unit and HTA’s Portland, and the lineup of other overseas brands being brought in by international ad networks.

The two national outdoor contractors in the field are Selvel Vantage and Selvel, though there’s a crowd of players at state and local market levels.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India