Top Story

e4m_logo.png

Home >> International >> Article

Madison appointed as single media partner of Domino’s

02-August-2001
Font Size   16
Madison appointed as single media partner of Domino’s

Domino’s has appointed Madison Media as the single media partner (in charge of both media planning and buying) replacing Grey Worldwide which was its full service advertising agency for the past three years. The account is worth Rs 15-crores.

Domino’s is taking a re-look at the operating effectiveness, corporate overheads and profitability after a new team head took charge a month ago.

According to the Industry sources the pizza chain’s creative department is likely to move from Grey as well.

Traditionally, strategic media planning used to be handled out of the creative agency while media buying was hived off to a media specialist.

Beginning with Coca-Cola in 1999 and more recently HLL, advertisers seem to have realised the effectiveness of combining strategic media planning with media buying and consolidating this with a media specialist arm.

But what distinguishes a good media agency from an ordinary one is the level of media expertise in strategic planning, the infrastructure for successful implementation and the existence of a strong feedback loop to capture learnings from media campaigns.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video