Top Story


Home >> International >> Article

Madison appointed as single media partner of Domino’s

Font Size   16
Madison appointed as single media partner of Domino’s

Domino’s has appointed Madison Media as the single media partner (in charge of both media planning and buying) replacing Grey Worldwide which was its full service advertising agency for the past three years. The account is worth Rs 15-crores.

Domino’s is taking a re-look at the operating effectiveness, corporate overheads and profitability after a new team head took charge a month ago.

According to the Industry sources the pizza chain’s creative department is likely to move from Grey as well.

Traditionally, strategic media planning used to be handled out of the creative agency while media buying was hived off to a media specialist.

Beginning with Coca-Cola in 1999 and more recently HLL, advertisers seem to have realised the effectiveness of combining strategic media planning with media buying and consolidating this with a media specialist arm.

But what distinguishes a good media agency from an ordinary one is the level of media expertise in strategic planning, the infrastructure for successful implementation and the existence of a strong feedback loop to capture learnings from media campaigns.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions