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Lowe Lintas bags Rs 10 crore Every account

06-July-2001
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Lowe Lintas bags Rs 10 crore Every account

Lowe Lintas & Partners has won the Rs 10 crores business of Maruti Udyog Ltd's new utility vehicle, Every. Lowe Lintas, which already handles the company's other brands like Baleno, Esteem, Alto and Omni, won the account in a fierce pitch. All of Maruti's existing advertising agencies including Capital Advertising (handling the corporate campaign), Rediffusion DYR (handling Maruti 800, Zen and Gypsy) and Saatchi & Saatchi (handling Wagon R) had made presentations for the Every business. However, the company is yet to confirm the news.

Every is a larger and more sophisticated version of the Omni, which however has not done too well in the market. The company is yet to take a decision on the price and positioning of the new vehicle.

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