Lowe Lintas & Partners has won the
Rs 10 crores business of Maruti Udyog Ltd's new
utility vehicle, Every. Lowe Lintas, which already
handles the company's other brands like Baleno,
Esteem, Alto and Omni, won the account in a fierce
pitch. All of Maruti's existing advertising agencies
including Capital Advertising (handling the corporate
campaign), Rediffusion DYR (handling Maruti 800, Zen
and Gypsy) and Saatchi & Saatchi (handling Wagon R)
had made presentations for the Every business.
However, the company is yet to confirm the news.
Every is a larger and more
sophisticated version of the Omni, which however has
not done too well in the market. The company is yet to
take a decision on the price and positioning of the