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Lowe Lintas bags new business

02-March-2001
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Lowe Lintas bags new business

Lowe Lintas & Partners India has recently won new clients including Stracon India (Sega), Ballarpur Industries, Hindustan Latex, ICICI Prudential Insurance, Parker, Bajaj Scooterettes, St Gobain, Aesthetic Technologies, Cyber LG and Maruti Alto. In addition, Unilever Bestfoods has signed up with Lowe Lintas globally.

In Hongkong, Lowe Lintas has been appointed by HSBC to handle additional business, following an internal HSBC review. It will now handle HSBC Premier, Investment Services, Consumer Loans and e-Business, all of which fall under the personal financial services remit. In addition, the Investment Banking and Markets division, initially an Asia Pacific assignment driven out of Hongkong, has also been awarded to the agency.

In New York, it has been named the Agency of Record for the Massachusetts-based Mass Mutual Financial Services Group worth an approximate $20 million. In San Francisco, Lowe Lintas & Partners, has been named the first AOR for Virgin Mobile USA.

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