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Lowe Lintas, Aaren to float outdoor joint venture

04-November-2000
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Lowe Lintas, Aaren to float outdoor joint venture

The new company will be called Aaren Initiative.The new company will provide total solutions for the outdoor advertising all over India. The business activities of Aaren initiatives which were scheduled to commence on October 6, got stalled till the month of November. The activities would include marketing of Aaren sites and development of new outdoor advertising products. Plans are afoot to enter into strategic partnerships with other players in the market to source sites and to market these sites to advertisers and agencies. Some time ago, Initiative Media had introduced Lintas Integrated Outdoor Planning and Evaluation System called Linopes. Linopes is a multilayered operation process where a client is given all the possible outdoor options. It would then do a pre-selection evaluation taking into account the brand and its objective. Based on the selected options, a comprehensive outdoor plan is generated. Implementation is based on the plan approval which will actually give guidelines to suppliers on quantity and output. Initiative Media's clients include Bombay Dyeing, Sony TV and the like where as Aaren Advertising's clients include BPL, Orange, Master Card, Vitesse and Sharekhan.com.

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