Living Media Group plans to launch its FM radio operation, Radio Today on December 31.The company is in the process of finalising the towers for setting up its temporary radio stations in the metros. It is also working out the modalities of cost, content, marketing and technical details for its FM channels.
Radio Today has licence for three metros- Delhi, Calcutta and Mumbai, and has identified some towers for setting up their stations. In Delhi, Radio Today has decided to set up its transmitter on top of the Videocon Tower, the building in which the group’s television office is located. For the other two centres, Calcutta and Mumbai, it is yet to finalise the buildings.
For setting up transmitters on temporary towers, the company is talking to three suppliers, one of which is from the US and the other two from Europe.
The temporary tower will mean an additional cost of around Rs 30 lakhs to the company. The transmitters, which are priced at anything from Rs 1 crore to Rs 1.25 crores each, can be used in both temporary and permanent towers. Even in a common consortium tower, each FM player must have its own transmitter.