Top Story


Home >> International >> Article

Living Media gets into multi-media

Font Size   16
Living Media gets into multi-media

Living Media India, which publishes India Today and other magazines, has gone in for major restructuring as part of an expansion plan which includes launching a daily afternoon newspaper and a TV channel. The company has already won licences for launching FM radio stations in three metropolises, and is understood to be negotiating an alliance with Yahoo! for India Today Group Online, the division which takes care of Net-related ventures. As part of the reorganising of business activities, the publishing, electronic media and Net-related businesses are being projected as stand-alone profit centres. The launch of a full-fledged channel has been in the offing for several months, and is now scheduled for the end of the year. The afternoon newspaper is scheduled to make its debut in Delhi some time next year, and may be followed up with editions in other cities. The paper will be edited by Shekhar Bhatia, till recently editor of The Asian Age.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...