Six weeks back exchange4media had reported about the possibilities of change in the name of the Rs 1,000 crore Lowe Lintas & Partners, a part of the Interpublic Group of Companies. Now it’s official. With effect from Feburary 4, 2002, Lowe Lintas & Partners will be re-christened as Lowe India. This comes in the wake of the name change of the advertising agency affected globally.
The re-branding, following years of mergers and name changes, marks the end of the line for a name that dates to 1929, when Lever Bros. set up a house agency under the name Lever International Advertising Service, or Lintas.
Lowe Lintas & Partners Worldwide is the world's fifth largest global advertising agency with over $12 billion worth billings. .
Commenting on the move, John J Dooner Jr, chairman and chief executive officer (CEO), Interpublic, said: "Frank Lowe is one of the legendary creative leaders in our business and the global stature of the agency is a testament to that. We are pleased to introduce Lowe as the new name. And are also equally pleased that Frank wants to turn more of his vision and energy towards Lowe."
The other two advertising agencies that belong to IPG are McCann-Erickson WorldGroup and FCB Group.