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Lintas to be rechristened Lowe Worldwide

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Lintas to be rechristened Lowe Worldwide

If the industry sources are to be believed, the Rs 1,000 crore Lowe Lintas & Partners, a part of the Interpublic Group of Companies (IPG), will be rechristened 'Lowe Worldwide' in India in January 2002. The decision comes in the wake of the name change of the advertising agency affected globally.

Lowe Lintas & Partners Worldwide is the world's fifth largest global advertising agency with over $12 billion worth billings. .

Commenting on the move, John J Dooner Jr, chairman and chief executive officer (CEO), Interpublic, said: "Frank Lowe is one of the legendary creative leaders in our business and the global stature of the agency is a testament to that. We are pleased to introduce Lowe as the new name. And are also equally pleased that Frank wants to turn more of his vision and energy towards Lowe."

The other two advertising agencies that belong to IPG are McCann-Erickson WorldGroup and FCB Group.


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