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Lintas ties up with Aaren Advertising

07-November-2000
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Lintas ties up with Aaren Advertising

The Mumbai-based billboard company, Aaren Advertising Pvt Ltd., has forged an alliance with Initiative Media, the media buying company of Lintas. The new company formed, on a 50:50 joint venture will be know as Aaren Initiative Outdoor Advertising Pvt Ltd. The outdoor hoarding market is estimated to be at Rs 600 crore, growing at the rate of 15 per cent annually.

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