Top Story

e4m_logo.png

Home >> International >> Article

Life becoming difficult for local cable operators as channels go pay

16-June-2001
Font Size   16
Life becoming difficult for local cable operators as channels go pay

As leading channels from different broadcasters go pay, the ground distribution system is getting cleaned up. Many independent cable operators, unable to withstand the pull and push of subscribers and the broadcasters, are selling their business to the dominant multi-service operators (MSOs).

Two operators in South Delhi and Noida recently sold off their business to Rajan Raheja-owned Wincable. The cable operators feel squeezed from both the sides – the broadcaster and the subscribers. For the cable operator, each encrypted pay channel means an additional one-time minimum investment of Rs 20,000 for the decoder and recurring monthly subscription charges.

The deadlock between the cable operator and Zee continues unabated. In Delhi, operators affiliated to Spectranet and InCable and some independent operators are not airing Zee due to difference in the pricing of the Zee bouquet and the number of subscribers.

Cable operators affiliated with InCable have apparently signed a tentative agreement with Zee. Spectranet affiliated cable operators seem to be holding out. Spectranet provides its services in prime areas of Delhi.

The resistance from cable operators seems to have affected the channel in the rural areas of Rajasthan, UP, MP and Punjab. Certain operators however allege that Zee is targeting only the top TRP cities leaving the rest in the lurch.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow