Top Story

e4m_logo.png

Home >> International >> Article

LG bags India-England ODI rights

16-January-2002
Font Size   16
LG bags India-England ODI rights

LG Electronics India, has bagged the sponsorship rights for the forthcoming India-England Cricket One Day International Series from Pepsi for Rs 3.25 crore. However Pepsi continues to hold the original sponsorship rights for cricket as per the contract with the Board of Cricket Council of India (BCCI). The six-match series will be titled LG Cup 2002.

This is LG's second association with the game, the first one being in 1999, when it became the official supplier of consumer electronics, home appliances, PC monitors, CD Roms for the World Cup played in England.

LG has set aside Rs 8 crore towards advertising and promotional spends for the event. Apart from the trophy, the company has also announced Rs 35,000 awards for the LG Man of the Match. This will be for each match in the series.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business