Top Story


Home >> International >> Article

LG bags India-England ODI rights

Font Size   16
LG bags India-England ODI rights

LG Electronics India, has bagged the sponsorship rights for the forthcoming India-England Cricket One Day International Series from Pepsi for Rs 3.25 crore. However Pepsi continues to hold the original sponsorship rights for cricket as per the contract with the Board of Cricket Council of India (BCCI). The six-match series will be titled LG Cup 2002.

This is LG's second association with the game, the first one being in 1999, when it became the official supplier of consumer electronics, home appliances, PC monitors, CD Roms for the World Cup played in England.

LG has set aside Rs 8 crore towards advertising and promotional spends for the event. Apart from the trophy, the company has also announced Rs 35,000 awards for the LG Man of the Match. This will be for each match in the series.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India