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Leo Burnett Worldwide bags business worth $2 million from Bollywood

29-August-2001
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Leo Burnett Worldwide bags business worth $2 million from Bollywood

Bcom3 Group's Leo Burnett Worldwide has won the film marketing business for four new "Bollywood's" films through Leo Entertainment, a division set up six months ago in Mumbai. The business, worth $2 million in billings, includes advertising, Web design, promotions and merchandising solutions as well as in-film brand placements. Each account was won without a pitch following a credentials presentation.

The films include Kaante, Chupke Se, Kuch na Kaho and an as-yet-untitled film featuring Hindi film star Hrithik Roshan.

Leo Entertainment General Manager Sanjay Bhutiani noted that India produces close to 600 features films each year, and the agency plans to expand into marketing of music albums, celebrity management and endorsements in the near future.

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