NDTV has postponed the launch of its much talked about entertainment channel NDTV World. The channel, which was expected to debut around September 2001, will now go on air perhaps a year later. The 24-hour bilingual channel in English and Hindi is targeted at the Indian diaspora—especially in the UK and the US market.
NDTV currently provides content for STAR’s news and current affairs channel. The contract with STAR is to lapse by early 2003. In April, NDTV had indicated that the entertainment channel would be launched around September. In December 2000, NDTV floated a 100 per cent subsidiary company NDTV World to enter into the broadcasting sector.