Top Story

e4m_logo.png

Home >> International >> Article

Lashkara to organise music award show

06-June-2001
Font Size   16
Share
Lashkara to organise music award show

Lashkara plans to organise a music awards show to create a national and international platform for artistes. The annual event will be telecast globally and will have prominent judges like Jagjit Singh, Anup Jalota, Naqsh Layalpuri, Dev Kohli and Anand Raj Anand, to decide the winners in 11 categories.

Godrej Kali Mehndi, the sponsor of the show, has made a commitment of Rs 15 lakh. Co-sponsors including T-series, Tata Tea, Ford and PEN, will be paying Rs 10 lakh each. Associate Sponsors have agreed to cough up Rs 5 lakh each. They include Gujarat Ambuja, Johnson & Johnson, Yahoo, Clearsil and Bank of Punjab.

The event will take place on June 22 in the Siri Fort auditorium in Delhi with performances from Udit Narayan, Anuradha Paudwal, Annamika, Hans Raj Hans and Babbu Maan. It will be simultaneously telecast between 9-12 p.m. in UK, Australia and India on a global footprint on July 1.

Winners will be declared in 11 categories including best male singer, best female singer, male and female debutante singer, lyricist, music director, sufi singer, folk singer, video director and music video. There will be three special awards: lifetime achievement, Raagi, and contribution to the Punjabi music industry.

The channel is spending Rs 20 lakh on promoting the award event. It will be a landmark for the channel. The channel has decided to come up with such mega events every two months.

Lashkara already runs local events in Punjab and Delhi on Thursdays and Sundays between 9-10 p.m. in a programme called Rannkan (Mela).

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience in India

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K